03 Sep 5 Reassuring Thoughts For Facebook Ad Beginners
A few weeks ago, we ran a Facebook Ads for Beginners Virtual Class, where attendees were walked through the process of setting up their very first Facebook ad.
From signing up, and opening the ads manager for the very first time, to choosing which type of ad to run, to hints and tips that even a seasoned Facebook advertiser would find useful.
One of the key things talked about was the fact that many people found the idea of setting up Facebook ads for the first time scary.
They thought it would be complicated, that they’d need some heavy-duty technical skills and knowledge. That they’d end up wasting money because they didn’t know what they were doing.
Which just isn’t true. After all, it wouldn’t be in Facebook’s interest if it was hard to setup ads on their platform.
And so as Your Virtual Mentor… we wanted to share five reassuring thoughts about Facebook ads…
You The Set The Budget
While Facebook will suggest default spend amounts, you are in complete control, and you can spend as little or as much as you want.
And you can start small to test out a new ad. For example as of editing this post we’re running a new ad with a budget of £2 per day, if it works we can take it forward if it doesn’t we won’t have lost much.
The key thing is you can always be in control of the spend, Facebook isn’t suddenly going to charge you hundred or thousands, you’re in total control.
Facebook Helps You At Each Stage
Facebook wants you to keep advertising, it knows you’ll only do that if you learn how to use the platform.
Which is why at every stage of setting up your ad, Facebook offers ‘Learn More’ links, or you can hover over the information icon for more hints and tips.
You Can Play Before Publishing
While you’re setting up your ad, Facebook offers you a live preview, which updates with every change you make. So you can keep changing things, keep trying things out, and you can see exactly what your ad will look like.
Facebook offers lots of different options for your ad, from your objective for your campaign; whether you want to gain page likes, or website conversions, for example, through to the placement of your ads on both Facebook and Instagram.
And remember, even after making your ad campaign live, you can still keep making changes and updates.
You Can Hit Pause Anytime
And you always have the option to pause your campaign, so you’re not losing all of your set-up work if you want to put the brakes on.
You’re in control, you make the decisions, and you can stop and restart an ad whenever you need to.
You Can Choose Who You Target
Facebook offers a whole heap of audience targeting options.
This allows you to choose between cold audiences, who haven’t come across your brand before, to warm audiences who have had some kind of interaction with you.
You can even retarget people who’ve visited specific pages on your website, who are on your mailing list, build lookalike audiences or even just people like your Facebook page.
You’ll be spoilt for choice, and Facebook are adding new options all the time. You can also save your audiences for future use, allowing you to repeatedly target your most successful audiences.
Don’t Let The Fear Stop You Trying It
While Facebook ads aren’t some kind of magic bullet, they can become an important and powerful part of your overall marketing strategy.
With a little short term learning, you can see some big returns. Just be prepared to spend a little time and money getting it right.
Don’t be scared to have a play, to test it out with a small budget.
And if you’d like further help with Facebook Ads, you can access the replay of our Virtual Class on Facebook Ads for Beginners by joining the YVM Small Business Accelerator.
Post by YourVirtualMentors
The advice and lessons in this post were taken from the YVM Virtual Class: Facebook Ads For Beginners. You can access this class class recording as a member of the YVM Small Business Accelerator.